The California Nutrition Network for Healthy, Active Families is sponsored by The California Department of Health Services and over 200 partner organizations, with major funding from the U.S. Department of Agriculture and The California Endowment. The Network delivers a social marketing program including public service advertising, public relations, promotions, personal sales, consumer empowerment, community development, policy change, partnerships, and leveraged resources. Local health departments, school districts, Indian tribal organizations, cities, higher education, churches, and food security organizations conduct interventions. Over four years, participation in the network has grown from 6 local agencies to over 100, and from $3 million dollars to over $16 million dollars, so the evaluation design had to be easily expandable, dynamic, and have a non-experimental design. The Social-Ecological Model has the individual at the center, and reflects increasingly larger spheres of influence: interpersonal, institutions and organizations, community, and policy. Behavior change theories appropriate to each level of influence are operationalized into program evaluation measures. This evaluation approach emphasizes the program activities that are conducted, accounts for non-behavioral outcomes, and provides an analysis of the kinds of activities on which the programs spend significant amounts of money - policy and environmental changes, and interventions.
Learning Objectives: To understand how a multi-level model can be used as a framework for evaluation. To understand how theories appropriate to each level of the model are operationalized
Keywords: Evaluation, Theory
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.