Data were collected in 1998 and 1999 from 827 high-risk people throughout Illinois, to identify the best methods of reaching high-risk people with HIV prevention messages. For purposes of this study, high-risk people were defined as: men who have sex with men, injection drug users, sex workers, people living with HIV, and high risk perinatal women. Data were collected through a personal interview format. The most frequently cited sources of HIV information were: TV (78%), friends (77%), written materials (71%), outreach workers (69%), medical providers (65%), radio (64%), health departments (63%), volunteers (60%), and the family (56%). Friends (78%), outreach workers (60%), and medical providers (60%) were the people respondents talked with most frequently about condoms and other latex barriers. Outreach workers (54%) and friends (51%) were cited most frequently as the people they talked to about how drug and alcohol use can put one at risk for HIV. In addition to overall trends, we will present data by risk group. These data will be useful to public health specialists who are charged with determining the best means of reaching high-risk people with HIV prevention messages.
Learning Objectives: At the completion of this presentation, program participants will be able to: 1) identify mass media approaches that reach high risk individuals 2) identify best methods to discuss prevention issues with high risk individuals
Keywords: HIV/AIDS, Health Education Strategies
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.