Low-income African American and Latina women are disproportionately affected by cervical cancer, a disease that can be detected at very early stages, treated, and prevented. The CDC-Funded Cervical Cancer Prevention Project (CCPP) was designed to increase cervical cancer screening and follow-up in these two priority populations. Two counties in North Carolina serve as pilot sites for developing a replicable model for reaching under-served women in both urban and rural settings. Focus groups were held with members of the priority populations in each pilot county. Data were collected on knowledge, attitudes and practices regarding cervical cancer prevention, experiences with health care providers and communication with partners about sexual health. The findings were used to tailor each project component to the needs of the women in the community.
Project components include the development and implementation or distribution of: culturally appropriate educational brochures, community-based workshops, bilingual recorded toll-free information line, local and national media campaigns, provider education and web site enhancements. Each component serves as a building block toward increased awareness, and improved knowledge and skills necessary for increasing Pap screening and follow-up rates. This presentation will include a brief but comprehensive overview of the Cervical Cancer Prevention Project, an introduction to each project component, evaluation strategies, and outcomes.
Learning Objectives: At the conclusion of this session, participants will be able to: 1. list six different strategies for reaching the priority populations. 2. discuss two evaluation strategies and their success in the priority populations
Keywords: Cancer Prevention, Ethnic Minorities
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.