The 130th Annual Meeting of APHA
Session: Using Health Communication and Social Marketing to Reach Diverse Racial/Ethnic Populations
3358.0: Monday, November 11, 2002: 8:30 PM-10:00 PM
Oral
Using Health Communication and Social Marketing to Reach Diverse Racial/Ethnic Populations
This session will cover the use of health communication and social marketing in the development of media campaigns targeting diverse audiences.
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Moderator(s):LaChenna Cromer
8:30 PMEvaluating the Life Preserver Campaign - Promoting Vaccination Among Persons with Diabetes
Stephanie A. Dopson, MSW, MPH
8:45 PMDiabetes health education for Latinos using innovative informational materials
Dharma E. Cortes, PhD
9:00 PMSocial marketing and collaboration: Powerful elements in reaching older Hispanic women to increase breast cancer screening in New Mexico
Margy Wienbar, MS
9:15 PMInitial successes and future directions: Results and implications of a hispanic organ donation media campaign
Eusebio Alvaro, PhD, Antonio Robles, MPH, Sara Pace Jones, BS, Michael Burgoon, PhD, Jack Cremin, BS, Jason T Siegel, MA, Hannah Roth, BS
9:30 PMPhysicians' use of mamography information for low-income, female African-American patients
Pamela Pine, PhD, MPH, CHES
Organized by:Public Health Education and Health Promotion
Endorsed by:Gerontological Health; School Health Education and Services
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA