Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #120260

Toby L. Merlin, MD, Director (Acting), Division of Private and Public Partnerships, National Center for Health Marketing, Centers for Disease Control and Prevention (CDC), 4770 Buford Hwy, MS K39, Atlanta, GA 30341-3717, (770)488-8136, TMerlin@cdc.gov, Anthony J. Santarsiero, MBA, FACHE, National Center for Health Marketing, Centers for Disease Control and Prevention, Public Health Advisor Team Leader for Public Health Partnerships, 4770 Buford Hwy, MS G25, Atlanta, GA 30341-3717, Roger H. Bernier, PhD, MPH, Senior Advisor for Scientific Strategy and Innovation, National Immunization Program, Centers fo Disease Control and Prevention, 1600 Clifton Rd, NE, MS E05, Atlanta, GA 30329-4018, and Peter A. Briss, MD, MPH, Chief, Community Guide Branch, Division of Creative Services, National Center for Health Marketing, Centers for Disease Control and Prevention (CDC), 4770 Buford Hwy, MS K95, Atlanta, GA 30341-3717.

One of the CDC organizations that epitomizes the CDC Futures Initiative and reflects this significant change in the strategic direction of public health is the National Center for Health Marketing (NCHM).

All CDC priorities and investments for public health, including local and state public health, are aligned under two overarching health protection goals. The first of these goals is health promotion and prevention of disease, injury, and disability, whereby all people, especially those at higher risk due to health disparities, will achieve their optimal lifespan with the best possible quality of health in every stage of life. The second of these goals is preparedness, whereby people in all communities will be protected from infectious, occupational, environmental, and terrorist threats.

This session will start with a description of the NCHM and how the activities of the Center align with the CDC overarching goals and the strategic imperatives to achieve these goals. The model of The Guide to Community Preventive Services (Community Guide) will next be described, in which the multiple organizational divisions of the NCHM are integrally involved to assist in marketing this guide targeted to specific sectors of the public health system.

The marketing of this Community Guide through the NCHM is just one example of the organizational dynamics of the new CDC, where the synergy of established and new partnerships meet the confluence of evidence-based science to achieve measurable health impact for the public.

Learning Objectives:

• To understand CDC’s overarching health protection goals and strategic imperatives resulting from the CDC Futures Initiative.
• To understand how the NCHM is aligned to these CDC overarching goals and strategic imperatives.
• To understand how the Community Guide model is an excellent example of health marketing to achieve measurable health impact for the public.
• To assist state and local public health practitioners in aligning their priorities and investments to assist CDC in achieving these overarching goals.

Keywords: Community-Based Public Health, Public Health Infrastructure

Related Web page: www.thecommunityguide.org

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.