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Abstract #151529
Audio (mp3) recordingKimberley Freire, MPH1, Rebecca Davis, BA2, Margot Sue Mahannah, BA3, Karl Umble, PhD, MPH4, Aiko Hattori, BA3, Steve Orton, PhD4, and Mekeisha Williams, MPA4. (1) Injury Prevention Research Center and Dept. of Health Behavior and Health Education, Univ. of North Carolina, 137 East Franklin Street, Suite 500, Campus Box 7505, Chapel HIll, NC 27599-7505, 919-966-2251, Kfreire@email.unc.edu, (2) Health Behavior and Health Education, University of North Carolina at Chapel Hill School of Public Health, Campus Box 7440, Chapel Hill, NC 27599, (3) NC Institute for Public Health, UNC School of Public Health, Campus Box 8165, Chapel Hill, NC 27599, (4) NC Institute for Public Health, UNC School of Public Health, Campus Box 8165, Chapel Hill, NC 27599
The Management Academy for Public Health (MAPH) is a nine-month management development program offered to teams of public health managers by the University of North Carolina Public Health and Business schools. MAPH aims to improve managers' skills and increase the effectiveness of health department operations through a practice-based curriculum whereby participants learn business and partnership skills, and develop business plans utilizing extensive multidisciplinary coaching tactics from experts. This study identified key ways in which MAPH has impacted participants and their organizations. Participants from 2003-05 completed an online survey about management skills, development and execution of business plans, and organizational practices and barriers to implementing a business model in a public health setting (N=146, response rate=60%). A telephone interview was then conducted with one manager from each team (N=38, response rate=70%). Participants reported significant improvement in management skills, confidence and job performance. Many assumed additional responsibilities and received promotions. Few business plans were implemented as written, but many participants generated substantial revenue using skills and concepts gained through MAPH. Teams and organizations benefited from improvement in teamwork, partnerships (internal and external), and employee relations. Supervisor support, funding, and organizational culture were associated with participants' ability to implement their business plan. Practice-based training can improve public health managers' performance on the job, and increase revenue generating capabilities through an entrepreneurial training approach. The curriculum should do more to help managers counteract barriers to business plan implementation, such as cultivating organizational and supervisory support, and involving supervisors in developing business plans.
Learning Objectives:
- Describe the practice-based learning methods used by the Management Academy for Public Health including business planning.
- List key results of a recent evaluation pertaining to individual manager development, business plan implementation, and financial results.
- Identify barriers to using a business model in a public health setting.
Keywords: Management and Sustainability, Training
Presenting author's disclosure statement:
Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA