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Abstract #157774
Audio (mp3) recordingErin Edgerton, MA, Janice Nall, MBA, Amy Burnett, MPH, and Tamara Maze, MS. National Center for Health Marketing, Centers for Disease Control and Prevention, Mail Stop E-21, 1600 Clifton Rd, NE, Atlanta, GA 30333, (404) 498-2237, EEdgerton@cdc.gov
Utilizing new media elements in communication campaigns allows for health information to be presented in engaging and interactive formats, encouraging behavior change and active learning in target audiences. New media elements were incorporated in CDC's 2006 Seasonal Influenza Campaign to enhance promotion of influenza vaccination uptake. Seasonal influenza new media elements included: specialized podcast episodes, wide distribution of a customized graphical bug, a webinar for blog writers, virtual vaccinations for younger audiences, and messaging via online social networks. Utilizing these channels, information on seasonal influenza vaccinations was reinforced with the traditional target audiences, presented to new audiences, and provided in a format that encouraged interactive learning and personal engagement. Evaluation metrics and recommendations for future new media applications will be discussed.
Learning Objectives:
- (1) Describe how new media can help bolster health messages to various audiences
- (2) Discuss several new media elements utilized to promote health messages
Presenting author's disclosure statement:
Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA