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Abstract #159344

• Slides (pdf) or Handout

Michele Simon, JD, MPH, Research and Policy, Marin Institute, 24 Belvedere St., San Rafael, CA 94901, 415-257-2485, micheles@marininstitute.org

A critical component to effective policy strategies to address harmful marketing to youth is a better understanding of corporate rhetoric and myth-making. For example, across the issues of food, tobacco, and alcohol, corporations are fond of claiming that “self-regulation” is sufficient, and that the First Amendment is a complete barrier to regulation, when neither of these is true. In fact, alcohol control advocates have found success in regulating outdoor advertising, limiting the sale of “alcopops,” and implementing other strategies aimed at curbing youth exposure.

This presentation will educate nutrition advocates about how to respond to corporate arguments about the limitations of regulation, as well as describe successful strategies of curbing alcohol marketing aimed at youth. In addition, ideas will be explored among the three panelists for how public health advocates can forge partnerships to work together on effective public health promotion strategies in food, tobacco, and alcohol.

Learning Objectives:

• Identify and dispel the most common myths perpetuated by corporations regarding the regulation of marketing to children
• Describe success stories of reducing alcohol marketing aimed at youth
• Become inspired to form creative and effective community, state, and national partnerships to address harmful marketing to youth

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

• Slides (pdf) or Handout