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Abstract #166508

Keith Bletzer, PhD, MPH, School of Human Evoluation and Social Change (anthropology), Arizona State University, PO Box 87-2402, Phoenix, AZ 85287-2402, 000-000-0000, keith.bletzer@asu.edu and Ann Millard, PhD, School of Rural Public Health, Texas A&M University System Health Science Center, South Texas Center & Department of Social & Behavioral Health, 2101 So. McColl Road, McAllen, TX 78503.

Models represent small chunks of the real world. They simulate behavior and cultural practices from a view of the real world, captured at the moment of data collection. Whether data were derived through observatio nor interview (or mixed methods), this view of the world must be presented convincingly to an audience of unknown readers (or viewers, if visual analysis-dissemination is planned). It is this dilemma, that of representation, that lies at the heart of ethnography as TEXT. How can we ("I") best present what we ("I") feel or think is most representative of the FIELD that was studied and experienced? Ethnographic conventions will be reviewed, based on the responsibility we have to the people in our data.

Learning Objectives:

• Describe conventions used in representation of ethnographic materials
• Review rationales "behind" these ethnographic conventions
• Identify at least one difficulty in this stage of ethnographic analysis

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.