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APHA Scientific Session and Event Listing
Session: Getting to Know You: How Relationship Marketing Strategies Promote Tobacco Use
3189.0: Monday, November 05, 2007: 12:30 PM-2:00 PM
Oral
Getting to Know You: How Relationship Marketing Strategies Promote Tobacco Use
Learning Objectives: Refer to the individual abstracts for learning objectives
Moderator(s):Pamela Ling, MD, MPH
12:30 PM   **SESSION ABSTRACT** Getting to know you: How relationship marketing strategies promote tobacco use
Pamela Ling, MD, MPH, M. Jane Lewis, DrPH, Daniel K. Cortese, PhD, Stacey J. Anderson, PhD, Olivia Wackowski, MPH
12:45 PMOnline smoker communities: A content analysis of tobacco brand website message boards
Olivia Wackowski, MPH, M. Jane Lewis, DrPH
1:00 PM   Conquering young adult consumers: A documents and content analysis of tobacco industry produced controlled circulation magazines
Daniel K. Cortese, PhD, M. Jane Lewis, DrPH, Pamela Ling, MD, MPH
1:15 PM   And they told two friends, and so on, and so on: RJ Reynolds' viral marketing of Eclipse
Stacey J. Anderson, PhD, Pamela Ling, MD, MPH
1:30 PM   Tobacco industry brand websites: Features and industry strategies
M. Jane Lewis, DrPH, Olivia Wackowski, MPH
1:45 PMTobacco users' perceptions of Camel Snus: Reactions from Camel's online community
Olivia Wackowski, MPH, M. Jane Lewis, DrPH
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Alcohol, Tobacco, and Other Drugs
Endorsed by:Socialist Caucus
CE Credits:CME, Health Education (CHES), Nursing

The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA