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APHA Scientific Session and Event Listing |
3355.0: Monday, November 05, 2007: 2:30 PM-4:00 PM | ||||
Oral | ||||
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| Public health has a lot to gain by adding non-traditional elements of the marketing mix to its health communication efforts. This panel will discuss the importance of topics such as place, partnerships, program development and evaluation in public health marketing and explain their applicability in public health settings through examples. The application of marketing principles to improve public health and achieve greater health impact will be discussed from a variety of government and non-government perspectives. | ||||
| Learning Objectives: At the end of each session, the participant will be able to: 1. Understand the relevance and potential of health marketing for public health organizations. 2. Learn about the elements of the “marketing mix” that are seldom considered in public health and see how they can be leveraged for public heath impact. 3. Become familiar with strategies for developing and evaluating health marketing programs. 4. Appreciate how marketing’s focus on creating a favorable cost-benefit balance for individuals can result in favorable public health outcomes. | ||||
| Moderator(s): | Jay M. Bernhardt, PhD, MPH | |||
| 2:30 PM |  | Partnering with Popular Media to Reach Young People on AIDS and other Social Issues Tina Hoff, Vice President | ||
| 2:50 PM | | A Brief Introduction to the Joys of Social Marketing Michael Rothschild, PhD, MBA | ||
| 3:10 PM | | Changing places: Marketing health takes more than persuasion Robert J. Gould, PhD | ||
| 3:30 PM | | Challenges of Evaluating Health Marketing Campaigns: A Look at SPOT THE BLOCK Marjorie Davidson, PhD | ||
| See individual abstracts for presenting author's disclosure statement and author's information. | ||||
| Organized by: | Public Health Education and Health Promotion | |||
| CE Credits: | CME, Health Education (CHES), Nursing | |||
The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA