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APHA Scientific Session and Event Listing |
3427.0: Monday, November 05, 2007: 4:30 PM-6:00 PM | ||||
Oral | ||||
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| Effective communication with the public concerning threats to their health requires an understanding of the audience. This session will cover a breadth of topics relating to risk communication. With the flu pandemic continuing to threaten the health of people nationally and worldwide, studies examining the public's concerns about avian flu and factors associated with support for probable government actions in a flu pandemic will be discussed. Also included in this session is a description of the process and model used for adapting and testing Western principles of emergency risk communication in a pilot test in China, and the outcomes of that training and testing. Certain populations require additional assistance in the case of tragedies. This session will present approaches to how individuals among the Southern poor respond to multiple risks and how CDC ECS communication efforts, which plays an integral role in ensuring CDC reaches diverse audiences with rapid, effective, and consistent emergency communication, can be developed, maintained and evaluated for those who are hard of hearing, deaf and deaf-blind. | ||||
| Learning Objectives: At the end of the session, the participant will be able to: (1) Understand challenges in reaching diverse populations during health emergencies; (2) Discuss strategies for implementing risk communication plans; (3) Define the nature of information seeking among poor audiences when responding to multiple health risks | ||||
| Moderator(s): | Jiunn-Jye Sheu, PhD, MSPH | |||
| 4:30 PM |  | Public concerns about avian flu and the implications for health communication: An analysis of national survey data William E. Pollard, PhD | ||
| 4:45 PM | | Emergency Risk Communication in China: A Pilot Project for Adapting Western Concepts to Chinese Culture Marsha Vanderford, PhD, Melinda Frost, MA, Richun Li, MA | ||
| 5:00 PM | | Patterns of response to health risks among the southern poor Vicki Freimuth, PhD, Doryn Chervin, PhD, Shelly Hovick, C. Ashani Johnson-Turbes, PhD | ||
| 5:15 PM | | Determinants of Support for Government Actions in a Flu Pandemic Hye-Jin Paek, Karen Hilyard, Vicki Freimuth, PhD, J. Kevin Barge | ||
| 5:30 PM | | Emergency Communication for the Hard of Hearing, Deaf and Deaf-Blind Population Ijeoma Agulefo, MPH, Gail Williams, MPH, CHES | ||
| See individual abstracts for presenting author's disclosure statement and author's information. | ||||
| Organized by: | Public Health Education and Health Promotion | |||
| Endorsed by: | Maternal and Child Health | |||
| CE Credits: | CME, Health Education (CHES), Nursing | |||
The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA