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APHA Scientific Session and Event Listing |
4331.0: Tuesday, November 06, 2007: 4:30 PM-6:00 PM | ||||
Oral | ||||
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| This section includes presentations examining various aspects regarding maternal and child health. Presentations will discuss an intervention to increase breastfeeding initiation by educating hospital and community-based clinicians; a campaign to raise awareness about postpartum depression; a holistic (body-mind-spirit) model to measure the behaviors and characteristics that contribute to a woman's overall wellness during pregnancy and how these factors relate to having a healthy baby; and segmenting women of childbearing age in regards to demographic and psychosocial variables related to folic acid. | ||||
| Learning Objectives: At the end of the session, the participant will be able to: (1) Describe strategies for filling knowledge gaps in their current clinician breastfeeding education programs; (2) Recognize the importance of audience segmentation in developing messages that both serve the needs of diverse maternal and child health audiences and effectively achieve program goals; (3) Discuss strengths of Latino culture and how these can be incorporated into a public health education campaign; (4) Identify factors that contribute to having a healthy pregnancy in this low-income minority population. | ||||
| Moderator(s): | Lucy Annang, PhD | |||
| 4:30 PM |  | Breastfeeding and clinician knowledge: An assessment among nurses, WIC staff, advanced practitioners, and dieticians Jessica Abrams, MPH, Stephanie Love, BS, MPH, Jana Chaudhuri, PhD, Anne Merewood, MPH, IBCLC | ||
| 4:45 PM | | Profiling a target audience: Segmentation and detailed descriptions of women of childbearing age Jenifer Kopfman, PhD, Katie Kilker, BS, CHES | ||
| 5:00 PM | | Madre, Hay Esperanza™: A culturally sensitive media campaign to increase awareness of postpartum depression in a local Latino community Kristine E. Casto, MPH | ||
| 5:15 PM | | Factors affecting pregnancy and birth outcomes: A holistic approach Winifred W. Thompson, PhD, MSW, Kathryn Luchok, PhD, Kristine Calderon, PhD, Saundra Glover, PhD | ||
| 5:30 PM | | Health intervention strategies to improve provider practice: A case study of magnesium sulfate use to treat pre/eclampsia in Mexico Sandra Garcia, ScD, ScM, Karla Berdichevsky, MD, Rosanne Rushing, DrPH, Eileen A. Yam, MPH | ||
| See individual abstracts for presenting author's disclosure statement and author's information. | ||||
| Organized by: | Public Health Education and Health Promotion | |||
| Endorsed by: | Latino Caucus; Maternal and Child Health; Women's Caucus | |||
| CE Credits: | CME, Health Education (CHES), Nursing | |||
The 135th APHA Annual Meeting & Exposition (November 3-7, 2007) of APHA