174598 Academic-private foundation partnerships to promote community and population based public health initiatives: A Kansas model

Monday, October 27, 2008

Deborah S. Ballard-Reisch, PhD , Kansas Health Foundation Distinguished Chair in Strategic Communication, Elliott School of Communication, Wichita, KS
Christopher Power, MA , Vice President for Communication, Kansas Health Foundation, Wichita, KS
This presentation reports on a unique academic/private foundation partnership between the Wichita State University, Elliott School of Communication and the Kansas Health Foundation. In light of the goal of the Kansas Health Foundation to promote the health of all Kansans, an academic/private foundation partnership was formed involving students in a semester long strategic communication course. The goal of the course was to provide the Kansas Health Foundation with background on critical health needs for communities and populations in Kansas. Students developed four projects that they presented to foundation staff for potential funding. Initiatives included: 1) the "MoveIt" campaign to promote physical activity in 5th graders; 2) the "Filling the Gap" oral health promotion program for caregivers of children from birth to age 3; the SHARE mentoring program for children of divorce and, 4) a needs assessment project designed to identify concerns and barriers for parents to HPV prevention vaccination for their daughters. Overviews of these programs and benefits for students, faculty, and foundation personnel of this type of partnership will be discussed as will guidelines for developing effective academic/private foundation partnerships, course design and student recruitment issues, and class management methodology.

Learning Objectives:
At the end of this session, participants will be able to: 1) identify unique advantages to including students in applied public health research projects 2) describe a long semester course to train graduate and undergraduate students in the development of community and population based public health communication campaigns 3) articulate the unique demands of academic / private foundation partnerships in public health promotion 4) assess four community / population based initiatives developed using this approach 5) develop guidelines for effective academic / private foundaiton partnerships to promote community and population health

Keywords: Community-Based Health Promotion, Collaboration

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the instructor for the course described and lead collaborator with the private foundation for this partnership
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.