The Bangladesh Center for Communication Programs (BCCP), with technical assistance from the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU/CCP) developed the “Know Yourself” communication program to sensitize the adolescents and predispose them to delay sexual debut, marriage and pregnancy; and to create an enabling environment for them to act on the knowledge and skills gained through the program.
Explain the data or information used:
The comprehensive “Know Yourself” program includes 4 information booklets on puberty, reproductive & family planning and HIV/AIDS issues; conduct life skill sessions using manuals and interactive videos; newsletters; comic books; and television and radio magazines series. All the materials and activities are interlinked and mutually reinforcing.
Described the method used:
Thirteen local non-governmental organizations (NGOs) in both urban and rural settings were involved to implement the “Know Yourself” communication program. The NGOs conducted life skills workshops, distributed booklets among the adolescents, a series of sensitization workshops with the community leaders, teachers and parents/guardians of the adolescents.
Present major result:
Evaluation reveals significant improvements in reproductive health knowledge, attitudes and behaviors across a range of issues among the adolescents in the intervention areas. Adolescents were empowered and their self-esteem and critical thinking skills to solve the problems improved.
State recommendations or policy implications:
Given the success and achievements, further investment is worth institutionalizing the program in secondary and higher secondary levels education.
Learning Objectives:
- Develop effective communication programs to address adolescent issues
- Describe the methods of implementing collaborative programs
- Apply the lessons learned through implementation in other settings
Keywords: Reproductive Health, Adolescent Health
Qualified on the content I am responsible for because: prior programs
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
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