193123 Communicating Change: Affecting adolescent risk behaviors in an African-American urban community

Wednesday, November 11, 2009: 9:30 AM

Amy Chesser, PhD, MA , Department of Family and Community Medicine, University of Kansas School of Medicine-Wichita, Wichita, KS
Traci Hart, PhD, MA , Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, Wichita, KS
Cecil McGee , Future Leaders Outreach Network, Future Leaders Outreach Network, Kansas City, MO
Trina Sheppard , Future Leaders Outreach Network, Future Leaders Outreach Network, Kansas City, MO
Diane Clemons , Future Leaders Outreach Network, Future Leaders Outreach Network, Kansas City, MO
Ruth Wetta-Hall, RN, PhD, MPH, MSN , Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, Wichita, KS
The Centers for Disease Control (CDC) has identified multiple health affects associated with risky behaviors in adolescents. Title V, Section 510 of the Social Security Act established eight criteria (A-H) for federally funded abstinence education programs.

The Pursue Your Dreams: Let Your Journey Begin, You Can Do It program was created to prevent risky behaviors including abstinence from drugs, alcohol, violence and sexual activity until marriage. The methods and strategies used to conduct community-based participatory evaluation research will be discussed. The program, disseminated to predominately African-American, urban, youth to include other adolescents of various ethnicities ages 12 to 18 years incorporated an eight (8) chapter curriculum-based abstinence education plan designed to change knowledge, attitudes and beliefs toward risky behaviors.

In addition, Parent Abstinence Education Workshops, community rallies and summits were designed and implemented to engage and educate parents/caregivers. Additionally, School assemblies and community rallies and summits were implemented to mobilize and engage the community at-large. Program staff utilized innovative methods to communicate with teens about risky behaviors, including: performing arts and motivational speakers delivering healthy behavior messages in a culturally, competent manner, and the use of DVD's to enhance the curriculum.

Barriers included rapid program expansion and a percentage of students not in favor of abstinence. Evaluation design included: (1) tracking program implementation, (2) coalition/stakeholders satisfaction measures, and (3) assessment of program activities. Program activities were assessed participant attitudes and intentions through pre and post surveys for student in-class abstinence curriculum, school assemblies, parent abstinence education workshops, rallies and summits.

Learning Objectives:
At the conclusion of the session, the participant will be able to: 1. List the current prominent health conditions associated with risky adolescent behaviors. 2. List three methods for overcoming communication barriers to providing evidence-based intervention components for African-American youth. 3. Describe the steps to designing an adolescent-focused community-based evaluation.

Keywords: Adolescent Health, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I hold a PhD in Health Communication.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.