219703 Sparking a Dialogue about the Social Determinants of Health at the Local Level - Small and Large Successes

Tuesday, November 9, 2010 : 10:45 AM - 11:00 AM

Karen Keon, MPH , Department of Public Health, Oregon State University, Corvallis, OR
Charlie Fautin, MPH, RN , Public Health Division, Benton County Health Department, Corvallis, OR
Ann Zukoski, DrPh, MPh , Senior Research Associate, Rainbow Research, Minneapolis, MN
Melissa Cheyney, PhD, CPM, LDM , Department of Anthropology, Oregon State University, Corvallis, OR
Tatiana Dierwechter, MSW , Public Health Division, Benton County Health Department, Coravllis, OR
Gretchen Goode, MPH , Division of Health Professions, Tidewater Community College, Virginia Beach, VA
Raising public awareness of the social determinants of health at the community level is challenging, but imperative. The Health Equity Alliance has employed innovative strategies to address social justice and barriers to health equality at the local level. This group, located in the Willamette Valley of Oregon, has engaged hundreds of individuals, representing diverse sectors of the community, in discussions involving community assets and gaps. Using “community cafés” and the Unnatural Causes television series as a tool, alliance members have sparked conversations and generated action in small and large ways. Discussions have facilitated small-scale policy gains such as spurring action on transportation in rural parts of the county. Partnerships forged through this alliance have resulted in leveraging larger-scale funding efforts, such as the Robert Wood Johnson Foundation's Healthy Kids, Healthy Communities Childhood Obesity Prevention Program, in which the Benton County Health Department is engaging stakeholders in a community effort to implement policy, systems, and environmental changes to improve access to healthy foods and physical activity in underserved and rural parts of the county. In this presentation, we will share how a community listening project implemented on a shoe string budget challenged community members to identify barriers to health and equality (e.g., food access and availability, transportation and access to services and goods, green spaces and safe recreational opportunities) and how these barriers affect their community. We will describe how action steps were identified, prioritized and implemented.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
By the end of the session, the participant will be able to identify strategies for engaging communities in addressing barriers to health equality.

Keywords: Social Inequalities, Barriers to Care

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I have worked on community health issues through the county health department, university, and community.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.