230797 Psychology of Communicating in a Crisis

Sunday, November 7, 2010 : 9:00 AM - 9:30 AM

Marsha Vanderford, PhD , Dir. Emergency Communication System, Chief, Emergency Risk Communications Branch, Centers for Disease Control and Prevention, Atlanta, GA
Many expected harmful individual and community behaviors can be mitigated with effective crisis and emergency risk communication. Risk communication is a tool of response and recovery, a reasoned and mature communication approach to the selection of message, messenger and method of delivery.

Learning Areas:
Administration, management, leadership
Communication and informatics
Other professions or practice related to public health

Learning Objectives:
Describe role of empathy in crisis communication. Identify ways people change their communication processes in a crisis. Explain how to overcome feelings of anxiety in a population.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of CDC's Emergency Communication System, where we employ the principles of CERC for all-hazards emergency response for public health emergencies. In this role, I have conducted emergency risk communication training for many international, federal state and local partners.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Centers for Disease Control and Prevention Public Health Preparedness and Response Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2012.0: Crisis & emergency risk communication: by leaders for leaders