Oral

A number of societal factors are responsible for the ill health disparity suffered by men. A lack of advocacy for men’s health issues within federal and local budgets is one concern. Another issue is the dissemination of effective public health practices that encourage prevention behaviors in men. This session will discuss the current state of men’s health on a global scale and present an action plan for the development of interventions that are specific for male audiences. Highlighting evidence based approaches to men’s health throughout the lifespan, the panel will suggest strategies for engaging men in health promotion programs and practices.

Session Objectives: Identify strategies that have been successful with marketing health promotion programs to men. Articulate the importance of formative research in developing effective programs for males.