244118 Social Media as a Tool for Adolescent Asthma Management : Attending Physicians' and Residents' Perception and Attitude

Wednesday, November 2, 2011: 10:30 AM

Tali Schneider, MPH, CHES , Florida Prevention Research Center, University of South Florida, Tampa, FL
Mary Martinasek, MPH, CHES, CPH , Community and Family Health, University of South Florida, Tampa, FL
Anthony D. Panzera, MPH , Florida Prevention Research Center, Community and Family Health, College of Public Health, University of South Florida, Tampa, FL
James Lindenberger , Center for Social Marketing, University of South Florida, Tampa, FL
Carol A. Bryant, PhD , Florida Prevention Research Center, University of South Florida, Tampa, FL
Marisa Couluris, DO , Division of Pulmonology, University of South Florida Department of Pediatrics, Tampa, FL
Background- Self- management education is a proven method for controlling asthma, reducing exacerbation and emergency room visits, and improving the overall quality of life among asthma patients. The growing popularity of social media use among adolescents suggests the potential use of social network sites as an educational tool for teens' asthma management. Methods – Qualitative research methods were used to understand attending physicians' and residents' attitudes, perceptions, and beliefs about the use of social media as a channel for delivering asthma management support and education. Two focus groups, one dyad and one individual interview with pediatric attending physicians and seventeen interviews with pediatric residents were conducted. Results - Attending physicians and residents valued social network websites as a platform for adolescent asthma patients to share their experiences, receive and provide support, and connect with asthmatic peers and healthcare providers. The two groups perceived monitoring of social network sites as an important role in educating and providing reliable and up-to-date information on asthma. Although pediatric residents' attitude towards monitoring a social network site was more positive than that of attending physicians, these groups reported similar barriers to use of social network sites including time constraints, reimbursement, and added responsibilities. Conclusions –Asthma self-management education is an important component in disease care and, if delivered through social media websites, must acknowledge and address the elaborated barriers to effectiveness and integration as stipulated by attending and resident physicians, among others.

Learning Areas:
Assessment of individual and community needs for health education
Chronic disease management and prevention
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
1. Compare attending physicians’ perception about the use of social media as an educational tool for asthma management with that of pediatric residents. 2. Identify physicians’ barriers to social network sites as a means of communication and education of teen asthmatics. 3. Describe the perceived benefit pediatric physicians attribute to social media in asthma management education and communication.

Keywords: Adolescent Health, Communication

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Additional key words:Social network, qualitative research

Qualified on the content I am responsible for because: I am a research associate in this project and take part in all research phases.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.