261772 Circle Of Life Initiative: The use of community health representatives to address cancer disparities in American Indians and Alaska Natives through cancer education and wellness across the lifespan

Monday, October 29, 2012

Octavia Vogel, MPH , Health Promotions, American Cancer Society, Atlanta, GA
Rebecca Cowens-Alvarado, MPH , Department of Health Promotions, American Cancer Society, Atlanta, GA
More than 4 million American Indians and Alaska Natives (AIAN) reside in the United States, representing more than 500 tribes. Cancer is the second leading cause of death among AIAN's over age 45. A wealth of evidence exists regarding the efficacy of health information delivered by community health representatives (CHRs). The Circle Of Life (COL) utilizes existing CHRs employed by tribes and the Indian Health Service. The COL Initiative provides CHRs with a culturally appropriate and comprehensive cancer education curriculum and resources. The curriculum begins with prevention and spans the cancer continuum to end of life issues.

The COL has been shared in 30 communities across the nation over the course of two years. CHRs are a proven and culturally appropriate mechanism for addressing the diverse cancer needs of AIAN communities at the local level. The COL has been delivered to various audiences including youth, elders and adults. Initial analysis has shown that, while COL materials focus on adults over 40, through AIAN beliefs and traditions, it can be successful in diverse populations regardless of age. The initiative's success stems from the adaptability of the curriculum and resources.

Learning Areas:
Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. Describe the use of community health representatives (CHRs) to deliver culturally appropriate cancer information. 2. Demonstrate the unique ways the Circle Of Life (COL) initiative has been delivered. 3. Discuss the adaptability of the COL initiative to community needs.

Keywords: Community-Based Public Health, Cancer

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked on the Circle Of Life Initiative since the re-development work began three years ago. I have also presented this information at numerous regional trainings and conferences including the 2010 & 2012 Indian Health Service National Community Health Representative Conference over the last two years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.