263907 Drivers of safe motherhood behaviors in Zambia: Facilitating factors and barriers for family planning, antenatal care, delivery, and postnatal care

Monday, October 29, 2012 : 11:30 AM - 11:45 AM

John Manda , Research, Monitoring, and Evaluation Unit, Communications Support for Health, Lusaka, Zambia
Rikki Welch, MA , Human Capital & Management Consulting Division, ICF International, Calverton, MD
Beyant Kabwe , Research, Monitoring, and Evaluation Unit, Communications Support for Health, Lusaka, Zambia
Lovemore Mwanza , Research, Monitoring, and Evaluation Unit, Communications Support for Health, Lusaka, Zambia
Nicole Vincent, MA , Strategic Communications and Marketing Division, ICF International, Rockville, MD
Samantha Herrera, MPH , International Health and Development Division, ICF International, Calverton, MD
George Sikazwe , Health Promotion Unit, Republic of Zambia Ministry of Health, Lusaka, Zambia
Background: Zambia's maternal and child mortality ranks among the highest in the world. According to the 2007 Zambia Demographic Health Survey (ZDHS), rates of home births in rural areas are as high as 66 percent, and more than half of women do not receive any postnatal care.

Purpose: Although the ZDHS shows that safe motherhood behaviors are very low in Zambia, it does not illuminate why women are not taking up practices such as regular antenatal care (ANC) and delivery in health care settings. This study explored the barriers and facilitating factors that influence the practice of safe motherhood behaviors.

Methods: The USAID-funded Communications Support for Health project in Zambia conducted interviews in five districts for this qualitative study. Participants included women ages 18-49, fathers of children under 6 months, healthcare providers, and community health workers.

Results: The study identified facilitating factors and behavioral and structural barriers for practicing desired behaviors related to family planning, antenatal care, delivery, and postnatal care. In the case of ANC, for example, high knowledge of the benefits is not sufficient to overcome barriers such as long queues for afternoon appointments which result in women walking home after dark. Some wait to attend ANC until the second trimester because they believe providers cannot know or feel the position of the baby earlier in pregnancy, or they believe ANC is for curative rather than preventive services. Findings were used to develop the communication strategy and messages for a national safe motherhood campaign.

Learning Areas:
Communication and informatics
Planning of health education strategies, interventions, and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
Discuss the reasons behind the low-incidence of safe motherhood behaviors in Zambia and what motivates women to practice these behaviors.

Keywords: Maternal and Child Health, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As a monitoring and evaluation specialist at ICF International, I have experience in designing, implementing and analyzing qualitative and quantitative research and evaluation studies for various health programs. I have over eight years of experience working on health projects across Latin America, Africa and South East Asia.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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