264572 Pediatric Resident Concern and Experiences with "New" Media

Tuesday, October 30, 2012 : 5:15 PM - 5:30 PM

Deborah A. Mulligan, MD FAAP FACEP , Institute for Child Health Policy, Nova Southeastern University, Fort Lauderdale, FL
Mary Pat Frintner, MSPH , Department of Research, American Academy of Pediatrics, Elk Grove Village, IL
Dimitri Christakis, MD MPH , Director Center for Child Health Behavior and Development, University of Washington, Seattle, WA
Lynn Olson, PhD , Department of Research, American Academy of Pediatrics, Elk Grove Village, IL
Gil L. Fuld, MD FAAP , Pediatric Practitioner, Keene, NH
The AAP recommends that pediatricians be educated on risks of media. Parents report that they want to discuss their children's media usage with their doctor. Little is known about young pediatricians' views on media, particularly newer, interactive media. National, random sample, AAP Graduating Resident Survey in 2010 (n=1,000; response=58%). Questions assessed traditional media (e.g., TV, movies, music) and new media (e.g., internet, social networks, interactive computer games, virtual worlds). McNemar tests were used to compare responses to similar questions on traditional and new media. Nearly all residents felt that both traditional (91%) and new (91%) media are a health issue for children and adolescents. Fewer rated their ability to assess/advise families on new (29%) vs. traditional (35%) media as very good/excellent, p<.001. During well child visits, residents were also more likely to ask families questions on traditional (58%) rather than new media use (43%), p<.001 and more likely to advise families on traditional (46%) than new media (35%), p<.001. Nearly all graduating pediatric residents believe that both traditional and new media are a health issue for children and adolescents, a minority feel well trained to discuss media issues with families, especially newer media. Given the increasing importance of all media but especially newer media in children's lives, additional training is warranted.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Clinical medicine applied in public health
Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Other professions or practice related to public health

Learning Objectives:
Describe graduating pediatric residents’ concerns about and experiences with traditional and new media. Explain impact of traditional and new media on patient-provider interactions.

Keywords: Media, Providers

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As the American Academy of Pediatrics Council on Communications and Media Executive Committee Chair, I have authored and/or co-authored technical reports, policy statements, clinical statements and AAP media research projects.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.