Oral

This session will describe alcohol industry influences in marketing and regulation of alcohol. It will describe examples of digital marketing; and differences in brand-specific alcohol consumption among youth by age, gender, race, and socio-economic status. Results of an evaluation of one empirical study of advertising code violations and the content of beer advertisements will be presented. Although the Institute of Medicine has called for national surveys to measure the brands of alcohol that youth consume, to date there has been no research reporting national data on brand-specific alcohol consumption among youth. Also examined are advertising code violations of the US Beer Institute guidelines for responsible advertising. Data on alcohol industry lobbying and contributions at federal and state levels, and various front groups and their activities to promote the industry will be described.

Session Objectives: 1. Describe the the influence of the alcohol industry on regulation of alcohol. 2. Assess examples of digital marketing. 3. Describe differences in brand-specific alcohol consumption among youth.

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)