251381 Conducting a Communication Campaign to Increase Awareness

Thursday, June 23, 2011 : 2:40 PM

Joe Marx , Senior Communications Officer, Public Health team, Robert Wood Johnson Foundation, Princeton, DC
     
The author will use the 2011 release of the County Health Rankings as a case study for conducting a communications campaign to increase awareness of the factors that affect health and to spark action among audiences including media, policymakers and other city/county/and state leaders.

Learning Areas:
Communication and informatics

Learning Objectives:
1. Translate data into a story that increases awareness about health - measured through uptake of messages among target audiences. 2. Motivate audiences to take specific actions.

Keywords: Communication, Politics

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the senior communications officer with the Robert Wood Johnson Foundation. I have 25 years experience in developing and delivering high-impact communications, marketing and policy change strategies aimed at improving people's health. I will be presenting a case study on the County Health Rankings, a RWJF project; I have led the media, web, and policy outreach strategy for the Rankings since its inception in 2010
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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