The Academy for Educational Development (AED) is working with CDC to establish CDC’s Extramural Prevention Research Program as a locus of extramural, investigator-initiated prevention research activity and to highlight recent and upcoming research projects in targeted communication materials. Using data from surveys and expert interviews, AED is creating a science-based marketing and communication plan designed to increase awareness of CDC’s Extramural Prevention Research Program.
In this presentation, AED will describe the process it used to develop a marketing strategy for CDC’s Extramural Prevention Research Program. AED will take the attendees through the process of developing a marketing plan for prevention research, and using theory to guide materials planning and development. AED will draw upon this and previous projects to provide specific examples to illustrate the challenges and opportunities associated with marketing behavioral science to lay persons and community groups, packaging non-conclusive science for community use, and synthesizing intervention studies for wider implementation. Implications for developing marketing and branding strategies for other prevention programs will be discussed.
Learning Objectives: At the conclusion of this session, the participant (learner) will be able to: 1. Describe the process used by AED to develop an effective communication plan; 2. List the steps for developing a marketing strategy for prevention research.
Keywords: Prevention, Health Communications
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: This presentation will mention the services provided by AED.
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.