Roundtable: Finding the Happy Medium: Working with Opponents of Local Tobacco and Alcohol Advertising Regulations
Outdoor advertisements are a unique and distinguishable medium of advertising subjecting the general public to involuntary and unavoidable forms of solicitation. In particular, such advertising should not occur in a place or manner where children are likely to be influenced. To address this issue, the City of Pasadena Tobacco Control Program has worked diligently since 1997 to prohibit any off-site (billboard) advertising display within 1,000 feet of a sensitive-use location (i.e., schools, day care centers, community youth centers, hospitals and community health centers, public libraries, parks and playgrounds, and places of worship). The most recent success is agreement on a voluntary policy on restricting such advertising. Of particular interest is the voluntary nature of the policy, which makes it not subject to future Supreme Court Case rulings.
The Roundtable will present successful strategies in convening community members, business owners, youth, city council and opponents (retailers and advertisers) to reach a happy medium with regards to advertising or promotion of tobacco and alcohol products.
Learning Objectives: Participants will be able to: 1. Articulate and apply successful strategies on how to work in partnership with businesses that are in opposition to your proposed tobacco and alcohol advertising regulations. 2. Recognize and change barriers into workable solutions by taking advantage of unexpected opportunities (i.e., local political climate or federal regulations). 3. Learn the key ingredients, policy language, and enforcement mechanisms of a successful voluntary policy.
See Not-Applicable
Learning Objectives: The participant will be able to: 1. Articulate and apply successful strategies on how to work in partnership with businesses that are in opposition to your proposed tobacco and alcohol advertising regulations. 2. Recognize and change barriers into workable solutions by taking advantage of unexpected opportunities (i.e., local political climate or federal regulations). 3. Learn the key ingredients, policy language, and enforcement mechanism of a successful voluntary policy.
Keywords: Tobacco Policy, Alcohol
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: 1) City of Pasadena Public Health Department, Health Promotion & Policy Development Division, Tobacco Control Program
2) Pasadena Tobacco Prevention Coalition (adult Coalition) and the Pasadena Cigarette Stompers (youth Coalition)
3) Anheuser-B
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.