Key informant interviews are an accepted information gathering method used in public health to gain insights about a specific population. Utilizing this qualitative research method requires that there be a group of recognized experts, or key informants, in a chosen field. Wisconsin wanted to learn what local county public health department directors and tribal health clinic directors perceived to be important maternal and child health issues in their county, as well as the perceived strengths of the families they serve. The findings would provide information to ensure that: 1) Title V MCH Block Grant five-year needs assessment requirement was met and funds were allocated to areas of greatest need, 2) MCH state performance measures reflected the needs identified by the key informants, and 3) increased contact with public health departments and tribal health clinic directors would prove beneficial to planning. In total, 85 interviews were completed. Ninety-four directors participated in 90 minute face-to-face interviews conducted by 23 maternal and child health staff. The wealth of information was aggregated into three documents. The Executive Summary highlights the significant family needs and strengths. Dental access and care for children was mentioned in nearly every interview. The Family Health Stories reflect a myriad of MCH activities that portray the breadth and diversity of the local county public health departments and tribal health centers. The Family Health 2000 Needs and Strengths Assessment Summary is a comprehensive compilation of the information gathered including direct quotes and examples that support their perceptions.
Learning Objectives: Participants will: 1) understand the qualitative methodology to conduct key informant interviews based on Wisconsin's experience; 2)describe several strengths and limitations inherent in conducting key informant interviews; 3) understand how findings were used to develop Wisconsin's MCH State Performance Measures.
Keywords: Needs Assessment, Community Health Planning
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.