The presentation provides a historical review of the construct, reputation, as it applies to hospitals. Incorporated in the historical review is an explanation of the methodology used to derive hospital reputation scores generated by the print media. These explanations are followed by a statistical analysis of factors that differentiate hospitals that receive reputation scores and those that do not. The results of the quantitative analysis are compared to the results of interviews with several hospital administrators. The presentation concludes by suggesting factors, substantiated by the quantitative and qualitative analysis, that best indicate hospital reputation and the prospect of quality hospital care.
Learning Objectives: 1. To discuss and dissect the term 'hospital reputation' by understanding the historical derivation of the term. 2. To improve understanding of the way in which the print media derives the hospital reputation scores it publishes. 3. To assess potential differences between hospitals that receive reputation scores from the press and those that do not. 4. To identify what, if any, factors really matter in selecting a hospital.
Keywords: Hospitals, Quality of Care
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
Disclosure not received
Relationship: Not Received.