Tobacco advertising and marketing through sporting events is a global problem. The U.S. Centers For Disease Control and Prevention’s (CDC) Office on Smoking and Health and the World Health Organization’s (WHO) Tobacco-Free Initiative have been involved in a global media campaign project. This project explores potential international sports partnerships with the International Olympic Committee (IOC) and FIFA, the lead federation for soccer worldwide, in an effort to assist in paving the way for a global ban on tobacco advertising and promotion through sports by ensuring that both the Olympic Games and FIFA matches can not be used as a vehicle for tobacco promotion worldwide.
I will give an overview and discuss project progress in detail, as well as provide examples of successful media campaigns used in conjunction with high profile sporting events, specifically CDC’s work with the 1999 FIFA Women’s World Cup tournament and the 2000 Sydney Olympic Games. In addition, we will present information related to tobacco advertising and marketing through sports that has been compiled from over 20 countries involved in the WHO Tobacco-Free Initiative “Don’t Be Duped” media project that aims to increase global awareness of the dangers of tobacco use to health.
See www.cdc.gov/tobacco and http://www.who.int/toh/Learning Objectives: N/A
Keywords: Youth, Marketing
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Centers for Disease Control and Prevention and the World Health Organization
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Employment