Internet web-based technology has great potential to extend cancer prevention communications widely and rapidly. While access to web-based technology is not universal, it is growing quickly and represents a valuable tool for cancer prevention, especially in the workplace. Of all the dietary factors related to cancer prevention, research evidence is most consistent for an inverse association between cancer risk and fruit and vegetable consumption. The National Cancer Institute and the Produce for Better Health Foundation launched the 5 a Day for Better Health Program to combat low U.S. fruit and vegetable intake. In this project, a prototype web-based multimedia worksite 5 A Day program with computer resources for worksite wellness professionals and educational activities and communication features for employees was developed. The web-based prototype delivers successful worksite 5 A Day interventions developed by researchers at AMC Cancer Research Center and Fred Hutchinson Cancer Research Center. After a one-week interaction period, worksite wellness staff (n=12) and employee (n=45) use of, and satisfaction with, the web-based prototype was assessed in four focus group discussions at two corporations and one municipality in Colorado. Participants’ satisfaction with the graphic design, format, and content of the 5 A Day web-based prototype was very high. Employees liked the way the site functioned, its features, ease of use, practicality, and innovativeness. They reported learning new nutrition and health information. Worksite wellness staff expressed a keen interest in implementing the complete web-based program at their worksite as soon as possible and gave constructive input on its design.
Learning Objectives: N/A
Keywords: Internet, Cancer Prevention
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.