Abstract: This presentation will highlight the preliminary findings from a pilot educational intervention targeting mammography beliefs and knowledge in East Baltimore. Our target population is women over the age of 40 who reside in the “poorest of the poor” neighborhoods of East Baltimore. Although there is a no-cost mammography program available, the East Baltimore Community Health Program, only 7 percent of all program participants for breast cancer screening reside in four census tracts with the lowest median household incomes. Community agencies and organizations agree that women in the target area do not respond to existing outreach initiatives. A customized outreach program has been designed based upon focus groups conducted among African American women in the area and is based upon on three theoretical models. A discussion regarding best practices and models of education in an urban area will be examined. An analysis of the implementation of the project and an evaluation of focus group data will be provided. Next steps and recommendations for project refinement will be offered.
Learning Objectives: Objectives: At the conclusion of the session, participants will be able to (1) articulate the issues surrounding the delivery of an educational program in an urban community. (2) discuss the effects of particular education tools used in conveying the intervention message
Keywords: Breast Cancer Screening,
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.