4019.0: Tuesday, October 23, 2001 - 9:00 AM

Abstract #27812

Reach Out: Evaluation of a faith-based breast and cervical cancer prevention program in Chicago

Julie Darnell and Elizabeth Calhoun. Institute for Health Services Research and Policy Studies, Northwestern University, 339 E. Chicago Avenue, Room 717, Chicago, IL 60611, 312-503-1548, j-darnell@northwestern.edu

There are longstanding racial and ethnic disparities in breast and cervical cancer survival and early detection. Reach Out--one of 24 demonstrations funded by the CDC under its REACH 2010 initiative--is a Chicago-area collaboration that draws on faith leadership within African American and Latino churches to mobilize low-income minority women to seek early breast and cervical cancer detection. Collaborators include: Access Community Health Network, which operates 19 community health centers; 9 major African American churches; 2 large Latino church organizations, representing 18 Catholic parishes; Y-Me National Breast Cancer Organization; Northwestern University; The University of Chicago; and United Power for Action and Justice, a faith-based membership organization.

The Reach Out coalition developed a community action plan (CAP), which consists of a church-based strategy to provide a faith-related educational intervention coupled with linkage to cancer screening services. Each participating church will implement a "standard" educational program and optional "variable" strategies. The "variable" strategies include: personal testimonials, advocates, pulpit announcements, screening reminders in church bulletins, health ministry activities, support groups, or other church-initiated ideas.

Project staff will share first-year results, highlighting the strategies adopted by churches and the effectiveness of the standard and variable interventions on church members' cancer detection-seeking behaviors. Major components of the evaluation design include: questionnaires administered before and after the standard intervention to assess knowledge; congregational-level surveys administered six months after the intervention to obtain screening rates and what activities influenced screening behavior; and interviews with pastors to assess what organizational aspects contributed to the intervention's effectiveness.

Learning Objectives: Describe the unique components of an urban, faith-based health promotion program Evaluate the effectiveness of a faith-based strategy Identify new methods of reaching hard-to-reach populations

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

The 129th Annual Meeting of APHA