Community-based health promotion programs emerged in response to limited effectiveness of more traditionalpublic health interventions. Two alternative models are proposed here, currently being conducted under the California Wellness Foundation's (TCWF)Health Improvement Initiative (HII) and the California Endowment and Public Health Institute's Partnership for Public Health (PPH). The HII is a five-year, $20 million effort which funds 12 California communities to pursue self-defined objectives in "population health." A core concept in the HII, population health underscored original causes of morbidity and mortality such as poverty, unemployment, lack of health insurance, teen pregnancy, and community quality of life. While HII encourages communities to build partnership according to self-defined strategies, the PPH explicity links community organizations with public departments. A $37 million program which supports 53 grantees, PPH establishes a structure which links one or more communities within a public health jurisdiction to the public health department in that jurisdiction. Objectives under both models include changing the methods by which health-related decisions are made, building community capacity, and planning action with the aid of public health data.
Learning Objectives: 1. Recognize the necessity of community initiatives in health promotion 2. Develop understanding of altrnative models for successfully launching community-based programs
Keywords: Community, Health Promotion
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.