For more than 60 years, the primary advertising mechanism of the tobacco industry has been via television/radio commercials and newspaper advertisements. Although advertisements are now being placed in the hands of consumers quicker via the Internet, the incentives continue to attract and entice smokers and nonsmokers. Therefore, the latest ploy is of no surprise to anyone: the use of the latest fashions in apparel advertising.
Apparel advertising has been used by the tobacco industry for years. The difference in advertising today compared to the previous years is that apparel advertising continues to mimic the fashion industry. The latest ploy to attract teens and women to smoking includes incentives for a necklace, shirt, watch, mirror, poncho and a lighter in exchange for a specific number of cigarette pack UPCs. The use apparel advertising primarily targets women, teenage girls, and minority youths. The individuals listed in the aforementioned categories fall within all socioeconomic categories. Typically, the person most enticed by apparel advertising is a teenage youth often in a lower socioeconomic category. Yearly, women, teenagers and minority youths spend more than 2.5 billion dollars on apparel items. The purpose of this project is to explore the tobacco industry’s use of apparel advertising through the last 60 years. The current and previous apparel items used to entice and attract smokers and nonsmokers will be presented.
Learning Objectives: 1. Describe apparel advertising tactics. 2. Describe the impact this advertising has on society.
Keywords: Tobacco, Media
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.