The introduction of so called "less hazardous" products into the US marketplace raises interesting regulatory and policy questions. The regulatory issues arise mainly because there is no federal agency with appropriate authority to oversee the introduction of these products. The IOM report noted the need for a regulatory authority and implied that it either must be the FDA or an agency wiht similar authority. I will discuss the regulatory vacuum- which agencies currently have jurisdiction (FTC, FDA if the product makes health claims or is not a cigarette) and how one would want to construct appropriate regulatory authority. The policy issue concerns the advertising and marketing of these products. What claims should be allowed for these products, if any? I will discuss the state of knowledge about health claims, the ability of disclaimers or disclosures to mediate those claims, etc. If the audience is appropriate I could even talk about the First Amendment implications of restrictions on the type of claims that could be made.
Learning Objectives: See session objectives
Keywords: Tobacco Control, Tobacco
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: None
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.