5086.0: Wednesday, October 24, 2001: 12:30 PM-2:00 PM

Oral Session

Alcohol Marketing and Strategies for Advocacy

See individual abstracts for presenting author's disclosure statement.
Learning Objectives: See individual abtracts
Moderator(s):Cheryl J. Cherpitel, DrPH
12:30 PMAlcohol point-of-purchase marketing in ten California communities
Kim Ammann Howard, PhD, June A Flora, PhD, Nina Schleicher, Emily McChesney Gonzalez
12:48 PMCollege students' perceptions of beer commercials actors: A pilot reality check of the Beer Institute Advertising & Marketing Code
Dwayne Proctor, PhD
1:06 PMMarketing Issues and Underage Drinking - George Hacker
1:24 PMTargeted Media Strategies to Promote Alcohol Policy - Penny Norton
1:42 PMTEAMS Coalition: Alcohol marketing and sports
George A. Hacker
Sponsor:Alcohol, Tobacco, and Other Drugs
CE Credits:CME, Nursing, Pharmacy, Social Work

The 129th Annual Meeting of APHA