4070.0: Tuesday, October 23, 2001: 8:30 AM-10:00 AM | ||||
Oral Session | ||||
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| Health communication, as an area of theory, research, and practice, focuses on the relationships between communication and health, health attitudes and beliefs, and health behavior. Communication rapidly is becoming recognized as a significant factor in health care and promotion. Health communication has become a vital part of national public health efforts as evidenced by: the recent development of offices of communication at the Centers for Disease Control and Prevention; the opening of the Health Communication and Informatics Research Branch at the National Cancer Institute in 1999; and the recognition of health communication as central to the “prevention agenda for the nation,” as identified in the Healthy People Year 2010 objectives (Office of Disease Prevention and Health Promotion, 2000) (Cline, 2001, in press). This session brings together health communication scholars, representing the National Communication Association as well as chapters from the forthcoming Handbook of Health Communication, and health communication practitioners, representing the Health Communication Working Group of APHA, for the purposes of developing both stronger links between health communication scholarship and practice, and collaborative efforts by two major organizations of health communication professionals. | ||||
| See individual abstracts for presenting author's disclosure statement. | ||||
| Learning Objectives: Session participants will (1) be able to identify the roles of health communication in health promotion and disease prevention efforts, (2) understand the diverse array of areas of theory and research comprising the field, and the relevance to health communication practice, and (3) become familiar with two major organizations for professionals interested in health communication. | ||||
| Amy Chadwick | ||||
| Everyday interpersonal communication and health Rebecca J. Cline, PhD | ||||
| Health communication theory and research: Foundations for practice Amy E. Chadwick, MA, Vicki S. Freimuth, PhD, Christine Prue, PhD, Scott Ratzan, MD, MPA | ||||
| Whose say is it anyhow? Social narratives and the construction of health Barbara F. Sharf, PhD, Marsha Vanderford, PhD | ||||
| Using computers to narrowcast health messages: The role of audience segmentation, targeting, and tailoring in health promotion Rajiv N. Rimal, PhD, A. Dawn Adkins, MA | ||||
| Health as profit: Public relations in health communication Jeffrey K. Springston, PhD, Ruth Ann Lariscy, PhD | ||||
| Opportunities for health communication scholarship to shape public health policy and practice: Examples from the National Cancer Institute Gary L. Kreps, PhD | ||||
| Sponsor: | Public Health Education and Health Promotion | |||
| Cosponsors: | Socialist Caucus | |||
| CE Credits: | CME, Chiropractic, Health Education (CHES), Nursing, Pharmacy, Social Work | |||