5206.0: Wednesday, October 24, 2001: 4:30 PM-6:00 PM

Oral Session

Using Media in the Tobacco Wars

See individual abstracts for presenting author's disclosure statement.
Learning Objectives: See individual abstracts.
Moderator(s):Stella Aguinaga Bialous, RN
4:30 PMEvolution of the tobacco industry's international strategy to prevent local smoke-free policies: The Accommodation program
Joanna V. Dearlove, BA, Elva Yanez, MS, Chung-Yol Lee, MD MPH, Stanton Glantz, PhD
4:48 PMLearnings from global review of tobacco cessation media campaigns
Karen K. Gutierrez, BA
5:06 PMTobacco retail employee training: Formative evaluation
Lynn D. Woodhouse, EdD, MPH, William C. Livingood, PhD, CHES, Laura Miller
5:24 PMUsing social marketing to develop a tobacco media strategy
Rose Mary Romano, MA, Peter Mitchell, BA
5:42 PMCDCynergy for tobacco control and prevention: A multi media strategic planning tool
Michelle M. Roland, PhD, Michelle Dixon, MA
Sponsor:Alcohol, Tobacco, and Other Drugs
Cosponsors:Community Health Planning and Policy Development
CE Credits:CME, Chiropractic, Health Education (CHES), Nursing, Pharmacy, Social Work

The 129th Annual Meeting of APHA