6022.0: Thursday, October 25, 2001: 8:30 AM-10:00 AM

Oral Session

Using Marketing Techniques to Effectively Tailor Intervention Programs

See individual abstracts for presenting author's disclosure statement.
Learning Objectives: Refer to the individual abstracts for learning objectives
Moderator(s):LaChenna Cromer, MPH
Organizer(s):Meg Young
8:30 AMWhat can social marketers learn from tobacco industry marketing and advertising documents?
Pamela Ling, MD, MPH, Stanton A Glantz, PhD
8:45 AMDevelopment and evaluation of a multimedia tailored nutrition education program for low income women
Marci K. Campbell, PhD, Elena Carbone, MPH, Lauren Honess-Morreale, MPH, Julie T. Marks, BS, Jennifer Heisler-MacKinnon, MPH, Seleshi Demissie, MPH, David Farrell, MPH
9:00 AMMarket segmentation in the national Folic Acid Campaign: What we learned from Hispanic women in three U.S. cities
Mary Giammarino, MPP, Suzanne Nobrega, MS, Marta Ferreira-Pero
9:15 AMUsing health communication strategies to prevent cardiovascular disease among African-American adults
Karen A. Kemper, PhD, MSPH, Cheryl J. Dye, PhD, Veronica Parker, PhD, Izla F. Hearn, BA
9:30 AMFinding the very underserved: Anti- and pro-tobacco media exposure in diverse groups
Tess Boley Cruz, PhD, MPH, Huiyen Ma, MS, Jennifer B. Unger, PhD, Darleen V. Schuster, MA, MPH, Lourdes Baezconde-Garbanati, Louise A. Rohrbach, PhD
Sponsor:Public Health Education and Health Promotion
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy, Social Work

The 129th Annual Meeting of APHA