The 130th Annual Meeting of APHA

5004.0: Wednesday, November 13, 2002 - 8:30 AM

Abstract #33294

Review of the voluntary liquor advertising ban on radio and television

Alan J. Sofalvi, PhD, Department of Health, SUNY Cortland, 104 Moffett, Cortland, NY 13045, 607-753-2980,

In December 2001 NBC announced that it would begin to show liquor advertisements, mostly between 9:00 p.m. and 11:00 p.m. It was the first broadcast network to accept this type of advertising, though these ads have appeared on some local stations and cable networks. Falco states that these ads were appearing more often on cable and local outlets before NBC made its decision. This presentation will consist of a brief overview and history of alcohol advertising in the United States. The focus of this discussion will be the voluntary ban on liquor advertising that existed for approximately 50 years. NBC’s guidelines for these ads will be reviewed. Data related to youth consumption of alcohol will be reviewed as well. Ads for a variety of alcoholic beverages will be shown and discussed. A variety of viewpoints concerning alcohol advertising and its impact on alcohol consumption will be discussed. This will include a summary of viewpoints from health and medical professionals, advocacy groups (such as MADD) and advertising and alcohol industry representatives. Finally, suggestions for what may happen in the future (including the possibility of federal legislation mentioned by Califano) regarding alcohol advertising will be discussed.

Learning Objectives:

Keywords: Alcohol, Media Literacy

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

ATOD Late Breaker Session: Alcohol Advertising and Youth: A Global Perspective

The 130th Annual Meeting of APHA