The 130th Annual Meeting of APHA

Abstract #34759

Beth S. Ross, MPH and Mary B. Daly, MD, PhD. Family Risk Assessment Program, Fox Chase Cancer Center, 7701 Burholme Ave., Philadelphia, PA 19111, 215-214-1411, bs_ross@fccc.edu

Breast cancer is the leading cancer in women and incidence will likely increase with the aging population. Current research focuses on identification of modifiable causes of cancer with emphasis on prevention and control. Knowledge of genetic and environmental causes is used to tailor various approaches targeted to high-risk women. First degree relatives (FDRs) of newly diagnosed breast cancer patients represent such a group with the diagnosis providing a “teachable moment” to reach family members, address their needs and concerns, and to introduce counseling and risk assessment programs. The study tests a series of health communication messages personalized to a set of demographic, clinical and psychosocial factors timed to capitalize on the heightened awareness of breast cancer risk during the teachable moment. The project represents a partnership between institution (FCCC) and a series of community hospitals in the FCCC Network to enhance dissemination of state-of-the-art cancer prevention and control strategies to the community setting. The primary outcome measure of this study is participation in the Family Risk Assessment Program (FRAP). The study is currently in its first year of development. Data are being collected from current program participants to identify facilitators and barriers to participation. This information will be used to develop a library of tailored messages used during the intervention stage of the project. Women will be randomized to receive a Personalized Health Communication message or a General Health Communication message. A twelve month follow up call will assess participation in the FRAP program, as well as decisions related to genetic testing, risk perception and health behavior.

Learning Objectives: At the conclusion of the presentation, participants will

(
• be familiar with the concept of a “teachable moment” and its potential as a time to educate; (
• understand the development of tailored health messages

Keywords: Cancer Prevention, Community Collaboration

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.