The 130th Annual Meeting of APHA

4176.0: Tuesday, November 12, 2002 - 3:30 PM

Abstract #37517

NDEP American Indian Campaign: New Focus on Youth

Yvette Roubideaux, MD, MPH, College of Public Health, University of Arizona, 1601 N. Tucson Blvd, Suite 23A, Tucson, AZ 85716, 520-318-7280, yvetter@u.arizona.edu

The National Diabetes Education Program (NDEP) is sponsored by the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC). A special NDEP American Indian Campaign was developed in recognition of the high rates of diabetes in American Indian communities. Under the guidance of a workgroup of American Indian health professionals and community members, culturally competent TV and radio public service announcements were developed, along with print ads that highlight the campaign message "Control your Diabetes for Future Generations.” Recently the NDEP American Indian Campaign launched a new campaign focusing on reducing risk factors for diabetes in American Indian youth. The “Move it and Reduce Your Risk of Diabetes” Campaign consists of a series of posters that were developed after multiple focus groups with American Indian youth. Dissemination of these materials is targeted for schools, Indian media, Indian health programs and Indian youth organizations. A formal evaluation of this campaign is planned. During this presentation, the development, dissemination and evaluation of this new youth campaign will be discussed.

Learning Objectives: At the conclusion of this session, the participants will be able to

Keywords: Diabetes, American Indians

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Health Communications in Native Communities

The 130th Annual Meeting of APHA