The 130th Annual Meeting of APHA

Abstract #40399

Sally L. Tenorio, RN, BSN, Sheryl L. Ogden, RN, E. David Crawford, MD, and Eduard J. Gamito. PLCO Cancer Screening Trial, University of Colorado HSC, C315, 4200 E 9th Ave, Denver, CO 80262, 303-315-9937, sally.tenorio@uchsc.edu

Background: The Prostate, Lung, Colorectal, and Ovarian Cancer Screening Trial at the University of Colorado Health Sciences Center implemented a special program to increase Latino enrollment with the goal of 1,000 additional Latino participants over a two-year period.

Methods: A literature review and focus group input (Latino lay and health professionals) resulted in a multifaceted recruitment plan emphasizing personal contact with potential participants. Specific methods included: culturally competent staff; bilingual materials; community presentations; one-on-one recruitment at community health clinics; press release, radio, and print advertising; lay outreach consultants; and direct mail. These methods were used to direct potential participants and their families to bilingual seminars explaining the study and providing informed consent. Potential participants had the option to enroll by mail without attending a seminar.

Results: A total of 1,046 new Latino participants (546 in year 1 and 500 in year 2) were enrolled since initiation of the program. The most effective methods were the recruitment seminars, one-on-one recruitment at community health clinics, community presentations, and lay outreach consultants.

Conclusions: These results suggest that a specialized program featuring a multifaceted approach and emphasizing personal contact and interaction with potential participants may be useful in increasing the enrollment of Latinos in clinical trials.

Learning Objectives:

• At the conclusion of the session, the participant will be able to describe several methods that may be helpful in creating a culturally competent approach to the recruitment of Latinos for a large randomized clinical trial. The participant will also be able to identify the limitations of these methods.

Keywords: Clinical Trails, Community Outreach

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.