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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Pamela Denzmore, MPH1, Colleen DiIorio, PhD, RN1, Ruth Bedell, MS1, Phillip Williams, BS1, Torrance Brown, MPH1, Robert E. Bailey II, MPH2, Janet Qi, MPH1, Terry Wang, MPH1, Tricia Hall, BS1, and Frances McCarty, PhD1. (1) Rollins School of Public Health, Emory University, 1520 Clifton Rd, Rm. 264, Atlanta, GA 30322, 404.727.3070, pdenzmo@sph.emory.edu, (2) Department of Behavioral Sciences & Health Education, Rollins School of Public Health, 1518 Clifton Road, NE, Room 564, Atlanta, GA 30322
To gain African Americans participation in medical and behavioral research is crucial. It has been reported that African Americans participation is low and there remains the question of what recruitment strategies are effective. Due to the National Institutes of Health (NIH) Reauthorization Act of 1993 there is an urgency to increase minority participation in research (Martinez, 1996). As a result, researchers are searching for innovative recruitment strategies that work. Researchers have used several recruitment strategies including: the use of incentives, outreach workers, posting flyers, the use of African American role models, and media advertisement. However, studies have shown that African American participation still remains low (Coleman, et. al., 1997). Three previous research studies conducted under the umbrella of Rollins School of Public Health of Emory University were designed to enroll African Americans into behavioral interventions. As a result of these previous studies eight key components to recruiting African American participants were identified – P.A.T.I.E.N.C.E. The acronym P.A.T.I.E.N.C.E represents the eight key recruitment strategies used to enroll African Americans. These strategies include: Program attractiveness, Accurate information, Training, Involving the community, Empowering community-based organizations, Nurturing participants, Commitment, and Extending efforts. As a result, the projects found using this multifaceted approach to be effective. The purpose of this presentation is to discuss the P.A.T.I.E.N.C.E. approach as a strategy for recruiting African Americans into medical and behavioral research studies.
Learning objectives: At the conclusion of the session, the participant (learner) will be able to: 1. List eight effective strategies to recruit African Americans. 2. Develop efficient recruitment tracking tools. 3. Discuss P.A.T.I.E.N.C.E. as a strategy for recruiting African Americans.
Learning Objectives:
Presenting author's disclosure statement:
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Employment