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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Hector Balcazar, PhD, Department of Social and Behavioral Sciences, University of North Texas School of Public Health, 3500 Camp Bowie Boulevard, Fort Worth, TX 76107, 817-735-5430, hbalcaza@hsc.unt.edu, Matilde Alvarado, RN, MSN, Office of Prevention, Education, and Control, National Heart, Lung, and Blood Institute, 31 Center Drive, MSC 2480, Buidling 31, Room 4A-16, Bethesda, MD 20892-2480, and Yanira Cruz Gonzalez, MPH, Institute For Hispanic Health, NCLR, 1111 19th Street NW Suite 1000, Washington DC, DC 20036.
Salud Para Su Corazon (SPSC) (Health For Your Heart), a culturally-comprehensive heart health community-based outreach program has partnered with the National Council of la Raza (NCLR) to reduce disparities in CVD among Latinos. NCLR has adapted the NHLBI's SPSC initiative as part of their community outreach efforts. The SPSC-NCLR initiative is using Hispanic community-based organizations and promotores as the dissemination vehicle for the delivery of messages and strategies to Latinos. In this presentation we report the model that guided the strategic planning and evaluation activities of SPSC-NCLR initiative as a comprehensive outreach program. Additionally, we present the results of the first-year implementation of the SPSC-NCLR initiative in five participating Latino communities from different regions of the U.S. The goal of the SPSC-NCLR community-outreach projects is to increase the percentage of Latino families who are aware and pursue heart health lifestyles. Central to the SPSC-NCLR strategic plan is the emphasis on utilizing promotores de salud who serve as bridges between community-based organizations, Latino individuals and families in the community and other potential collaborators. Several design elements common to all community-outreach projects are also described along with promotora program components which included the following elements: 1) training activities, 2) community implementation plan including a promotores pledge (compromiso) or action plan based on assets and needs of their local community. The Pledge shaped the implementation activities for each community organized in six domains: training, teaching families, followup, referrals, community events, and testimonials/diary, and 3) evaluation: design and pilot testing of a new methodology called Cuentamelo.
Learning Objectives:
Keywords: Community Health Promoters, Latinos
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.