The 130th Annual Meeting of APHA

4012.0: Tuesday, November 12, 2002 - 9:42 AM

Abstract #42960

Tobacco control ad fest

Rebecca Murphy Hoefer, PhD, MPH, Health Communications Branch, CDC Office On Smoking and Health, 4770 Buford Hwy NE, MS- K50, Atlanta, GA 30341, 770-488-5345, RMurphy1@cdc.gov

This session is an exhibition of new tobacco control advertisements produced by tobacco control programs in state health departments and national organizations. It is meant to be both entertaining because the ads are fun to watch, but also informational because participants will learn how to license the use of these ads in their own programs. During this session, participants will view a set of the newest tobacco control advertisements for television, print and outdoor use. Participants will also critique and discuss the ads, focusing on how likely they think the ads are to be effective with the target audience.

Presenter will then share information about how participants can obtain the ads from the CDCís Media Campaign Resource Center (MCRC) for use in their own programs. Participants will learn about the basic costs, ordering procedures, and licensing restrictions. Presenter will also expose participants to a new, interactive online database that catalogs all of the MCRC ads and makes reviewing and ordering the ads more efficient.

Learning Objectives: At the end of the session, participants will be able to

Keywords: Marketing, Tobacco Control

Presenting author's disclosure statement:

Tobacco Control Research

The 130th Annual Meeting of APHA