The 130th Annual Meeting of APHA

Abstract #42978

Linda A. Block, MPH¹, Karen K. Gutierrez, BA¹, and Todd Phillips². (1) Office on Smoking and Health, Centers for Disease Control and Prevention, 4770 Buford Hwy, NE, Mail Stop K-50, Atlanta, GA 30333, 770-488-5476, lblock@cdc.gov, (2) Academy for Educational Development, 1725 P St., Washington, DC 20036

There is a great need for a comprehensive resource to take tobacco control media campaign managers through the process of developing and implementing their tobacco counter-marketing campaigns. Many of these media campaign managers begin their assignments without previous experience in media campaign development. Others have developed and implemented campaigns but not at the levels now possible through settlement allocations and tobacco tax revenues. This tobacco counter-marketing manual was recently developed to assist these individuals, to ensure that their programs are as effective as possible and gain from the past experiences of others.

This hands-on tutorial will begin by providing participants with their own copy of the newly-released Manual. It will continue by walking participants through each chapter of the Manual, and key elements of each chapter will be highlighted and explained. The session will also include highlighting of all of the appendices in the Manual, most of which are prototypes/examples of key documents that health department staff and/or their agencies would need to develop at some point in the campaign development or implementation process. Throughout the session, participants may ask questions to clarify the process or the Manual's content.

Learning Objectives: At the end of the session, participants will be able to

• Understand the key steps necessary in planning and implementing a tobacco counter-marketing campaign (or a media campaign on most other public health topics as well).
• Be able to efficiently use the Manual to plan/implement their own media campaigns.
• Recognize the resources available for assistance in campaign planning, implementation and evaluation.

Keywords: Tobacco Control, Media Campaigns

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.