The 130th Annual Meeting of APHA

Abstract #43065

Angela J Camilleri, MPH, MA¹, Kenneth S Babamoto, PharmD, MPH¹, Ann Pedreschi, MPH², and Julia D Portale, MPPM, MPH¹. (1) Community Health, Pfizer Health Solutions, 2400 Broadway, Suite 500, Santa Monica, CA 90404, (2) QueensCare Family Clinics, 1300 North Vermont Avenue, Los Angeles, CA 90027-0005

Over 33 million Hispanics live in the United States with over 13% or 4.2 million living in Los Angeles County. This population faces significant health care issues with 30% of adults reporting poor to fair health. Many factors contribute to this adverse health status including no health insurance (46%), difficulty in receiving necessary care (47%), and lack of regular health care provider (36%). Language, health literacy, cultural and socioeconomic barriers further contributes to this public health problem. These structural and social barriers become increasingly significant in the presence of highly prevalent chronic conditions such as diabetes that require early detection, disease knowledge, and ongoing care to prevent development of complications. Pfizer Health Solutions and QueensCare, a community-based health care organization that provides services for indigent and underserved patients in Los Angeles, CA, have developed a community diabetes intervention and awareness program that aims to increase access to care, reduce health care barriers and improve the health status of local Hispanic residents. The program uses multifaceted channels to reach the local Hispanic community including an overarching mass media diabetes outreach and awareness campaign, use of culturally competent, low literacy health education materials based on the Transtheoretical Model and trained community health workers (CHW), collaborating with clinic physicians, to provide patient education, behavioral change counseling, monitoring and outreach to new onset diabetic patients and their families. Program implementation and formal evaluation methods including development strategy of patient education materials, CHW training curriculum, and mass media campaign will be presented.

Learning Objectives:

• Describe three key components of an effective public awareness media campaign targeting the Hispanic population.
• Identify five strategies for implementing actionable Hispanic patient education materials.
• List five CHW training tactics that support health behavioral change.

Keywords: Health Behavior, Hispanic

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Pfizer Health Solutions QueensCare
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Employment