The 130th Annual Meeting of APHA

Abstract #43347

Ted T.L. Chen¹, Chih-Cheng Hsu, MD, DrPH², Chi-Pan Wen, MD, DrPH¹, and Ting-Yuang Cheng, MS³. (1) Department of Community Health, Tulane University, 1501 Canel Street, New Orlenas, LA 70112, 5045885378, tchen@tulane.edu, (2) Division of health Policy Research National Health Research Institute, 2F 109, Min-Chuan East Road, Sec. 6, Taipei, Taiwan, (3) National Health Research Institutes, Division of Health Policy Research, Taiwan, Taiwan

In this presentation, issues related to international tobacco trade and the opening of tobacco market in Taiwan will be revisited. Youth smoking rates before and after the market opening and the institution of Tobacco Hazardous Act in Taiwan will be discussed. More specifically, the researchers will present the impact of foreign tobacco advertising on youth smoking. The presentation will be based primarily on data collected from 23 national tobacco surveys conducted by Taiwan Bureau of Tobacco and Wine. Other data source will include those compiled by Taiwan’s National Health research Institutes and John Tung Foundation. The data will show that although cigarette advertising is prohibited in Taiwan foreign tobacco companies continuously doing advertising through policy loopholes. Many foreign tobacco companies, especially Mild Seven, advertise its brand names through other merchandise, such as watch, to increase market share. Youth and especially girls effected the most by this advertising strategy. Better health policy related to control of tobacco advertising is called for.

Learning Objectives:

• To analyze the impact of tobacco advertising on youth smoking behavior change
• To differentiate the impact of different media approaches on youth smoking behavior change

Keywords: Tobacco Control,

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.